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A Study on the Influence Factors of Brand Preference in Fastfood Restaurant Visitors
Authors
C. T. Allen
M. J. Bitner
+40 more
J. M. Carman
T. Z. Chand
R. Chandrashekaran
L. A. Crosby
A. S. Dick
A. Goyal
J. Jacoby
P. Kasdan
W. G. Kim
C. Moorman
R. L. Oliver
R. L. Oliver
A. Parasuraman
A. Parasuraman
A. Parasuraman
H. Qu
N. Rumore
W. S. Seo
C. J. Simmons
R. B. Woodruff
Y. J. Yi
A Yuksel
V. A. Zeithaml
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Publication date
Publisher
'Korea Food Service Association'
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Abstract
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info:doi/10.22509%2Fkfsa.2014....
Last time updated on 30/11/2020