Understanding the impact of organizational culture on new product development

Abstract

The underlying issue explored in this paper is that an appropriate organisational culture can provide positive NPD performance, to investigate which organisational cultures best fit this paradigm, this paper uses data from an international survey of new product development (NPD) in Europe and Australia. The study found that business culture is a determinant of product development mix and influences both an organisation’s R&D activity focus and the intensity of it’s R&D activities. Organisations whose business culture is an adhocracy were found to have a greater focus on, and achieve higher results from, their NPD activities