Authorized and paid for by the City Council of Jacksonville. Address your communications to the Chamber of Commerce, the Jacksonville Motor Club or the Office of the Mayor. Prepared by Harry E. Burns & Co. Inc., Advertising. Circa 1920-1929. PALM

Harry E. Burns & Co

Jacksonville City Council

English

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7 ONE DAY -" TRIPS from JACKSONVILLE SPEND A WEEK IN JACKSONVILLE THIS BOOKLET has been prepared to serve you as a trip guide in planning and making enjoyable one-day trips from Jacksonville ... Each motor jaunt listed in this travelchart can be made comfortably in one day. The seven trips outlined delineate a · solid week of en-joyment ... Only the high spots of each day's tour have been set forth. Many more obscure but nonetheless beautiful charms and attractions await the visitor who makes these trips in more leisurely fashion .. . The tours. begin with short drives around Jacksonville, swingjng farther afield in ever-widening circles as the series progresses. Their scope encompasses north Florida's scenic beauty and colorful history. Plan now to take these Seven One-Day Trips from Jacksonville: Spend a week here this year. You'll enjoy Jacksonville. JACICSON VI LLE° AIR PORT This initial tour gives you a glimpse of Jack-sonville and its environs. Leaving the heart of the city you go from the business district into the exclusive residential sections along the St. Johns river. Then in a sweeping circle to the north you skirt the city, returning by way of the commercial waterfront through a rapidly developing industrial area "" Here you may visit the municipally-owned electric plant, a model of its kind; the mu-nicipal docks, shipping center of the naval stores world; the busy wharves, and huge storage yards of the big oil companies. St. Augustine, the objective of this second day's jaunt, has a quaint, Old-World at-mosphere. Fort Marion's frowning walls; the Fountain of Youth, the ancient city gates, the oldest house in America, the slave mart' and many other colorful attrac-tions lure the visitor. You return across the Shands bridge through Green Cove Springs and lovely Orange Park «» Green Cove Springs is a favorite winter resort with many northerners. Quiet Orange Park is the site of Moosehaven, the home for aged members of the Loyal Order of Moose. -SAN JOSE ' • BAYARD [ -2e MILES JACk'SoNIIILLE T o l"'T GEOIZC:E :,z HILES JACICSOl'NILLE lt) F"E"RNAN DI NA Historic Fernandina was once the rendez-vous of the raiders of the Spanish Main. Caches of pirate gold are still found occasionally on Amelia Island, where buc-caneers of old careened their ships and held their revels . Fort Clinch the white-winged shrimp Aeet, and man/ other sights await the visitor in Fernandina . A side trip on Heckscher Drive, a toll road, takes you to beautiful Fort George Island, once a prosperous Colonial plantation. The slave-cabins and other old build-ings are still standing and may be seen. A~o ... e. boou of the shrimp Reel at Fernondino'1 docks. Below old Fo,1 Clinch. 'f'Ori•ty of aquatic llleltwl1ible lnSU,..., $prints. l•low •.• Yin of th• . '•Ill!'• .• , ..• ·l ·. A scenically beautiful and agriculturally rich countryside gives this drive to Silver Springs an exceptional charm. Marvel-ously beautiful . of itself, Silver Springs takes added glamour from traditions woven by Seminole Indians and early set-tlers. Returning, you visit Gainesville, seat of the University of Florida, and the famous Penney Farms near Green Cove Springs«» Near Starke is a famed strawberry-pro-ducing section which grows the berries that comm·and premium prices on north-ern markets durin9 the winter months. PENNEY V", · r,t O • 48 \& f"'IIL£S FAR M S SILVER SPRINGS 104 M I LES JAC"'.SONVIL.LE TO SILVER SPRINGS • Thi, 1l111 pl c 1hah'1 c!au lc loHl lncn marks the 1ltc of the tragic ldllln, of the H111ucnoi .Colonl111 by Manand-,;, sweep in a great cres-cent from May port to St. Augustine, more than thirty miles away. At low tide the beach is a perfect motor highway, six hundred feet wide. At Mayport, a tiny fishing village, is the Ribault Monument, commemorating the massacre of the first French Huguenot col-onists by Spaniards from St. Augustine. A broad, inviting boulevard takes you to Jacksonville's Beaches . . which are just eighteen miles from the heart of the city. Beac h sport iu inu thou• 1iOnd1 from all Southeastern c:lti ct here every JUfflllle t . Placidly Nirrorlns _Florida's 01:urc sky the Suwanee Rows to the Gull of Mexico. I l I "' "' l-3 UVAL &T 0 Way down upon the Suwannee River is White Springs, for generations a lamed resort, both winter and summer. An excellent highway takes you to White Springs through Lake City, in the heart ol a region where lakes dot a beautiful countryside like jewels. Between Jacksonville and Lake City is the Battle-field of Olustee where Union and Confed-erate troops fought during the Civil War. · The Olustee Battleground is marked with a monument. It is visible from the highway. 74 MILE S JACKSONVILLE TO WHIT~ SPRINGS BAl<.f R COUNTY DUVAL COVNi"Y JACKSONVILLE Olustee monument erected by United Daushlcn of the Confederacy on the O l111tH BattlcAcld near Jock~onvlllc. • -• • • O R A N GE PAR GREEN CCNE S PRINGS \\5 MILE$ JACK'SONvtU.£ TO Glowing citrus groves border the highway as you skim along toward Daytona Beach and Deland. At Daytona you see the famous beach where automobile speed records are made. At Deland is Stetson University, one of Florida's best known educational institutions. The homeward loop takes you to Crescent City and Palatka through fert ile farm lands. This picturesque region is dotted with lakes and streams and is one of the rinest Fishing and hunting grounds in Florida. Many interesting by-ways invite you on this charming jaunt. find Joy In olunga: In -: ity-owned pool in Lo ckowonno p.,,1,c, Jacksonville is Florida's portal. With the gr-eat continental highwciys, rc1ilroc1ds, stecimship lines cind air lanes converging here as they enter Floridc1, Jacksonville has become the center of the sec1sonc1l tourist movements in and out of this state. Merchants and manufacturers seeking Florida and Southecistern outlets have selected Jacksonville as th~ logical distri-buting point for this fast growing region. Jacksonville owes its growth and its domi-nance of Florida's trade, rinance and manu-facturing to its geographical location. From little more than a trading post, known as Cow Ford, a century ago, Jacksonville has become Florida's chief city. Industry and commerce have come to Jacksonville because it is the Southeastern apex of a triangle which includes virtually two-thirds of the wealth and population of the United , States. A large part of this area is Jack-sonville's legitimate commercial territory. Although Jacksonville is primarily a port, commercial and manufacturing city, busy and bustling· with the affairs of progress, it has not been indifferent to its advantages of climate. Many beautiful homes, impos-ing churches, a splendid park system and well developed recreational facilities show that residents of Jacksonville know the joy of living. This is an ideal city. Sun-warmed in winter, ocean-breezed cooled in summer . Th•H 9lont bl,d1 ot th • A\llgato , and Ost rich Farm hen• b •• n su.-ds for "'any tourists. .. • ___ .... __ _ Jacksonville is recognized as the financial , manufac-turing and commercial center of Florida. It contains one-seventh of Florida's population, has one-seventh of Florida's wealth and pays one-seventh of Florida's taxes. Four hundred and twenty-six manufacturing enterprises produce 450 commodities in Jacksonville. Among these are 192 major plants transforming raw materials into finished products. These major plants alone employ 16,765 persons with annual pay-rolls aggre-gating $21,099,420. Their finished products amount to $97,903,166. The city of Jacksonville owns its own electric power plant, a model of its kind and the only dividend-earning municipally owned plant in America. "Its rates are among the lowest in the Southeast. This plant produced 13 per cerit of all the electricity produced by Florida public utility plants last year. Jacksonville owns its municipal docks with a 30 foot channel. Jacksonville is the world's second largest naval stores market, and millions of dollars in naval stores are among the commodities handled through the municipal docks each year. W JAX, Jacksonville' s radio station, is municipally owned. It has 1,000 watts in power and is regarded by the United States government as a valuable insti-tution because of its weather and agricultural service, with its Tourist Club and adjoining miniature golf links, W JAX is now tourist headquarters. Jacksonville' s hotel accommodatiens are unexcelled. Jacksonville has 171 churches of all denominations. Many of these edifices were built recently and are imposingly beautiful. Jacksonville's School system is of the most modern type with many fine new school buildings recently built to meet the demands of Jacksonville's rapidly growing population. Jacksonville has th.e largest creosoting and chemical wood plant east of the Mississippi River. It occupies 34 acres of land and is served with nine miles of railroad siding. Jacksonville has the second largest tractor plow manufacturing plant in the South. Its products are marketed in 40 states and 17 foreign countries. Jacksonville is the largest lumber market on the Atlantic coast. Jacksonville is the second largest coffee importing port on the South Atlantic. Jacksonville has the world's only plant manufacturing water-soluble pectin from grapefruit. Jacksonville has the largest individual cigar factory in the South with a daily output of 450,000 cigars. Jacksonville has the only dry ice plant in Florida. It was the first of its kind in the Southeast. Jacksonville man~factures large quantities of oils, paints and varnishes for the Southeastern states. Jacksonville's oil terminals are the largest in the South with combined storage capacity of 35,632,000 gal-lons of gasoline; 2,737,000 gallons of kerosene; 24,877,000 gallons of fuel o il and 5,099,212 gal-lons of lubricating oil. Jacksonville is ·located on the St. Johns river, the only river in the United ,States Rowing due north, navigable for 120 miles. Jacksonville has the largest glass bottle manufacturing plant in the South and the only one in Florida. Jacksonville's nine big fertilizer plants have a total output of 300,000 tons annually. The Atlantic Coast Line, the Seaboard Air Line, the Southern Railway and the Fruit Growers Express Company have their shops in Jacksonville, employ-ing more than 1,000 persons. Jacksonville manufactures more canned grapefruit than any other city in the world. Jacksonville has the largest and finest passenger sta-tion south of Washington, D. C. Twenty-five tracks are needed for the passenger business alone. Jacksonville has steamship service, d irect or indirect, to all the ports of the world. Jacksonville has three national banks with branches in various parts of this city and in other Florida cities. JacksO"llville is the seat of a Federal Reserve Bank. Jacksonville has the only burlap ba~ factory in Florida. Its raw materials are drawn from Czecho-Slovakia, England, Scotland, Calcutta, India, and many other lands. Jacksonville has a modern, m~nicipally owned airport equipped with three runways, hangars, machine shop, fueling equipment and complete lighting facilities for night Rying. Jacksonville has five nne golf links, one of them municipally owned and open to the visitor. Jacksonville has nearly 70 parks ranging in size from a city block to 100. acres,, including a fine zoo. Jacksonville has a healthy, refreshing climate with an extremely low infant death-rate. Ocean breezes keep Jacksonville cool in summer, Florida's sun keeps Jacksonville warm in winter. Jacksonville has an annual rainfall of 53 inches and a rich agricultural back country. It has sunshine nearly every day in the year. Jacksonville is within one day's travel of the nation's centers of population and wealth. Jacksonville is becoming the most important point for shipping to South America. Jacksonville has eight miles of developed harbor frontage and 68 piers. Jacksonville is due south from Cleveland, Ohio, and nearly 2 00 miles south of California's southern boundary. Jacksonville offers every outdoor, warm-weather sport, hunting, fishing, golfing, tennis, bathing, boating and motoring. Jacksonville is the outfitting point for yachts making Southern cruises. ,.. T_his booklet is authorized and paid for by the City Council of Jackson-vrlle. Address your communications to the Chamber of Commerce the Jacksonville Motor Club or the office of the Mayor. ' --,..--Prepared by Harry E. Burns & Co. Inc., Advertising Printed by · TUTE W ILER PRESS JACKSONVILLE , FLORIDA I I -

7 One Day Trips From Jacksonville

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7 One Day Trips From Jacksonville

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