This paper explores the creation and acceptance of an innovative service called 0KG, that is inspired by the
‘slow fashion movement’, and that focuses on the question: "are people willing to use second-hand clothing
and/or leased when traveling?". 0KG is a rental service for the day-to-day, business, and also cultural clothing.
The creation and development of this service happened through the use of a design thinking methodology: 9
steps framework by Kees Dorst. Regarding its validation, it was achieved with a focus group with people of
interest. Finally, the paper culminates with the positive response to the problem.info:eu-repo/semantics/publishedVersio
