The effect of colour on memory had been studied by many researchers recently. However, there is no known research focus on the colour of highlighted text. This study examined the
effect of colour of highlighted text and gender differences towards memory retention. The samples of study involved 60 undergraduate students in University Malaysia Sarawak
(UNIMAS). Qualitative result is obtained through experimental design research. This experiment used three different colours of highlighted reading materials which included red colour of highlighted text, blue colour of highlighted text and neutral that acts as a control group. 10 females and 10 males participants are assigned to each of the group for the memory
test. Results are collected and analysed by using Two-Ways Independent Analysis of Variance (ANOVA). Results showed that there is no significant effect of highlighted colour text and gender difference on memory retention. Results and limitations are discussed for further improvement
