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The Study on the Attitude toward Ad, Attitude toward brand, and Viral Intention in terms of Characteristics, Visual elements and Involvement in Media Facade
Authors
Jina Cheon
S. B. Mackenzie
+9 more
E. F. McQuarrie
김운한
박인성
박혜연
이 승 민
이시내
장소영
정주희
최낙환
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'Brand Design Association of Korea'
Doi
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Last time updated on 29/11/2020