The new economy, also called knowledge economy, shifts radically the basis of competition
and highlights the merger of firms; the cooperation, without eliminating the role of
competition; the customized and flexible production systems. It also points out the collective
efficiency, which demands a new model of management of network relationships. In this
context, profound changes in organizational structures are observed leading to the
obsolescence of isolated companies and the emergence of networks of companies and supply
chain managements. Based on this new paradigm of competitiveness, the objective of this
article is to present relevant aspects of the development of supply chain managements to
promote the innovation. This is an academic research, which encompasses technical and
bibliographic procedures. The conquest of dynamic competitiveness depends on the growing
search for optimal systems both in and out of the organizational boundary. In this context the
creation of a new model of competitiveness with emphasis on the competition among supply
chains highlights that organizations are part of a transitional stage which in the beginning
focused on an individual efficiency and nowadays concentrates the attention on a collective
efficiency. The supply chain management to promote the innovation must be focused on
aspects related to technologies, to the processes involving value creation for the customer, and
also on aspects related to human talent, especially in the integration of people to share the
same objectives. The casting of variables that should be considered during the planning of
supply chain management development to promote the innovation is: customer orientation,
knowledge flow, structure, degree of relationships, and the use of information and
communication technologies. It was also observed that the implementation of the concept of
SCM to improve the innovation demands significant changes not only in internal procedures
but also in external ones mainly due to the partnership between customers and suppliers
