Despite still playing a pivotal role in societal terms, media are facing a structural changes and decline that threatens its survival and with
implications in terms of democracy. Against that background, this article proposes a diagnosis of the current situation and future prospects
of the Portuguese press within an evolving media ecology. Drawing on the daily and weekly national press for the democratic period, it
analyzes different criteria and factors that account for the press startups in the Southern European country. It argues that despite a global
crisis impacting on the media sector, a closer insight into the local reality of distinct countries is revealing that it is still possible for new
ventures to succeed in a scenario of creative destruction.Fundação para a Ciência e a Tecnologia (FCT
