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An Oligopoly Model of Dynamic Advertising Competition
Authors
Brandweek
Engelbert Dockner
+19 more
Frank M Bass
Gary M Erickson
Gary M Erickson
Gary M. Erickson
George E Kimball
Gerhard Sorger
Gila E Fruchter
Gila E Fruchter
Harland D Mills
James H Case
Jinn-Tsair Teng
Lawrence Friedman
M L Vidale
Mark R Buzzell
Mich�le Breton
Pradeep K Chintagunta
Ramla Jarrar
Shiv K Gupta
Steffen J�rgensen
Publication date
1 January 2006
Publisher
'Elsevier BV'
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Abstract
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info:doi/10.2139%2Fssrn.952395
Last time updated on 28/11/2020