Universidade do Minho. Núcleo de Investigação em Microeconomia Aplicada (NIMA)
Abstract
We present a monopolistic model of price
discrimination by means of targeted informative advertising. Targeting is defined as the ability of the monopolist to direct messages with differentiated contents to groups of buyers with different valuations
for the good. We show that only if targeting is perfect will the monopolist behave in a socially desirable way.Fundação para a Ciência e a Tecnologia (FCT
