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Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia

Authors
  1. A C Bemmaor
  2. A Charnes
  3. A D Shocker
  4. A Griffin
  5. A J Silk
  6. A L Baldinger
  7. Ab Inbev
  8. C M Christensen
  9. Colgate
  10. Danone
  11. E Booz
  12. F T Juster
  13. G J Eskin
  14. G L Lilien
  15. G L Urban
  16. G L Urban
  17. G L Urban
  18. H Gundee
  19. Henkel
  20. I Kachalov
  21. J C Usunier
  22. J H Parfitt
  23. J J Willke
  24. J S Wherry
  25. J Schneider
  26. K Burdey
  27. K Burdey
  28. K J Clancy
  29. K J Clancy
  30. Kraft
  31. L A Fourt
  32. L Lin
  33. L Lin
  34. L Lin
  35. L Lin
  36. L Markowitz
  37. L Markowitz
  38. L Peng
  39. M Agaeva
  40. M G Parameswaran
  41. M N Clemente
  42. M Prince
  43. N Malhotra
  44. Nicoletta Occhiocupo
  45. Nielsen
  46. Nikolay Y. Korotkov
  47. O Belotserkovskaya
  48. P S Fader
  49. P Trott
  50. Pepsico
  51. R G Cooper
  52. R Mcneil
  53. Reckitt Benckiser
  54. S Factor
  55. S M Burgess
  56. T Watkins
  57. U Sekaran
  58. Unilever
  59. V Mahajan
  60. V Mahajan
  61. W J Morwitz
Publication date
1 January 2011
Publisher
'Elsevier BV'
Doi

    Abstract

    Abstract is not available.

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      Last time updated on 28/11/2020

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