This chapter addresses the definition of organizational data mining (ODM) practices
that leverage knowledge creation in organizations. It argues that knowledge resides
in human minds and it is created by the continuous action and interaction happening
in specific social contexts. Knowledge has a rational and an emotional foundation.
When represented, knowledge becomes information that shapes the action and
interaction by which individuals and communities create their specific knowledge. The
purpose of this chapter is to highlight the advantages of adopting a constructionist
approach and to present some constructionist guidelines to assist the definition of
ODM practices that leverage knowledge creation in organizations
