The New Spirit of Capitalism. By Luc Boltanski and Eve Chiapello, translated from the French by Gregory Elliott. New York: Verso, 2005. xlvii + 601 pp. Appendix, notes, index. Cloth, 93.99;paper,39.95. ISBN: cloth, 1-859-84554-1; paper, 978-1-844-67165-6.