Newspaper is the powerful mass media which has played a leading role in the dissemination of
knowledge and in building global awareness of different problems in particular in prevalent
environmental issues. The purpose of this research is to examine the environmental crisis coverage
in both Pakistan's Urdu and English press. It also seeks to examine the role and purpose of the
newspaper in environmental awareness. For this analysis, the researchers have examined the
content of the two national newspapers: the English (Dawn) and Urdu (Aaj) newspapers. Based on
the study findings, it has been confirmed that the government and the general public accept the
importance of the issue, if the media set the agenda for a matter. In this respect, the results of the
study showed that the media did not develop an appropriate agenda for environmental problems in
the country
