Predictive Modeling of Customers Insurance Purchase Behaviors

Abstract

본 논문은 실제 실무자(practitioner)에 의해서, 그리고 학계 혹은 연구자(academics)에 의해서 제일 많이 쓰이는 조직문화 측정도구가 무엇이고, 그것의 구체적 활용방법은 무엇인지 파악·전달하는 데 목적이 있다.The purpose of this paper is to let readers know which measurement tools of organizational culture are most widely used by both practitioners and academics around the world. The two most widely used measurement tools are Kilmann-Saxton Culture Gap Survey and Quinn & Camerons Competing Values Framework. A detailed descriptions of what the tools are and how they are used in practice are provided so that they can readily be used by Korean readers. In the case of Competing Values Framework, in addition to the widely-known-andused Organizational Culture Assessment, both Leadership Style Assessment and Leadership Competency Assessment are described also.본 연구는 서울대학교 경영연구소의 연구비 지원을 받아 수행되었다