University North. University centre Koprivnica. Department of Business and Management in the Media.
Abstract
Komunikacija je proces u kojem poruka putuje od pošiljatelja prema primatelju poruke krozneki kanal i uz neke šumove. Dvije su osnovne vrste komunikacije: verbalna i neverbalna.Ovaj rad bavi se komunikacijskim stilovima čija je osnovna razdioba na agresivan, pasivan,pasivno-agresivan i asertivan stil. Asertivan stil predstavlja komunikaciju ja-porukama,odnosno porukama kojima se iznose vlastita zapažanja, osjećaji i viđenja situacija s jasnomporukom, smisleno i bez namjere da se povrijedi aktivan slušatelj. Komunikacijski stilovi uposlovanju također se mogu podijeliti u ove četiri kategorije, a radno sposobni stanovnicisjevera Republike Hrvatske prema istraživanju provedenom na uzorku od sto osoba služe seasertivnim stilom u poslovnoj komunikaciji.Communication is the process in which one or more messages travel from it's sender to therecipient of that message - through some kind of channel and with some noise. There are twobasic types of communication: verbal and nonverbal. This paper focuses on communicationstyles, whose main distribution in an aggressive, passive, passive-aggressive and assertivestyle. Assertive communication style represents I-messages, or messages that express theirown observations, feelings and perceptions of the situation with a clear meaningful messageand without intent to injure an active listener.Communication styles in the business can also be divided into these four categories. Theworking-age residents of the north of the Croatia according to a study conducted on a sampleof 100 people are used to assertive style in business communication
