Hana, 2020 : Testing the Predicting Factors of Bogor Botanical Gardens Thesis,
Jakarta: Concentration of Marketing Management, S1 Management Study
Program, Faculty of Economics, Jakarta State University.
This study aims to measure the factors that influence the intention of tourists
to the Bogor Botanical Gardens as a tourist destination by using tourists, the value
received by tourists, tourist satisfaction, tourist experience as a predictor. Data is
collected using Google forms. This research was conducted in Jakarta, Indonesia
involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%).
Data were analyzed using exploratory factors and models. The results show that
tourist motivation is positively and significantly influenced by the perceived value
of tourists, tourist motivation is positively and significantly influenced by tourist
satisfaction, tourist motivation is positively and significantly influenced by tourist
experience, the perceived value of tourists has no effect on the intention of
revisiting, satisfaction positive and significant tourists are influenced by the
intention to visit again, the experience of tourists does not affect the intention to
visit again, and the motivation of tourists does not affect the intention to visit again.
Keywords: tourist motivation, tourist perceived value, tourist satisfaction, tourist
experience, and revisit intention
