Computer vision and pattern recognition are increasingly being employed by smartphone and tablet applications targeted at lay-users. An open design challenge is to make such systems intelligible without requiring users to become technical experts. This paper reports a lab study examining the role of visual feedback. Our findings indicate that the stage of processing from which feedback is derived plays an important role in users' ability to develop coherent and correct understandings of a system's operation. Participants in our study showed a tendency to misunderstand the meaning being conveyed by the feedback, relating it to processing outcomes and higher level concepts, when in reality the feedback represented low level features. Drawing on the experimental results and the qualitative data collected, we discuss the challenges of designing interactions around pattern matching algorithms