This paper describes an experience of the Data exchange software platform practical
use supporting the modern trends of Digital Economy. The platform was initially designed for
the suppliers and customers of data sources providing the up-to-date technologies of Big Data
processing as an online service. The platform is also open for software developers to upload
new algorithms and technologies in order to help them to find new areas of application. There
is presented architecture and its software implementation for an intermediary online platform
capable of collecting, processing and analysis of various datasets. Modern companies being the
members of digital economy can use this platform to process their data and produce business
analytics. They can become both suppliers and providers of data, as well as develop and upload
new customized algorithms. First results were achieved in the area of retail and social media
analysis