Recent branching fraction and asymmetry results of Electroweak Penguin B
decays from BaBar, Belle and CLEO experiments are reviewed. While these
branching fractions are consistent with the Standard Model expectations and are
being used to extract heavy quark model parameters and CKM matrix elements, the
asymmetry results are just becoming sensitive to observe any new physics
effects.Comment: Invited talk at the XXIII Physics in Collisions Conference (PIC03),
Zeuthen, Germany, June 2003, 12 pages, LaTeX, 3 eps figures. PSN FRAT0
