The solution of the problem of describing the Friedmann observables (the
Hubble law, the red shift, etc.) in quantum cosmology is proposed on the basis
of the method of gaugeless Hamiltonian reduction in which the gravitational
part of the energy constraint is considered as a new momentum. We show that the
conjugate variable corresponding to the new momentum plays a role of the
invariant time parameter of evolution of dynamical variables in the sector of
the Dirac observables of the general Hamiltonian approach. Relations between
these Dirac observables and the Friedmann observables of the expanding Universe
are established for the standard Friedmann cosmological model with dust and
radiation. The presented reduction removes an infinite factor from the
functional integral, provides the normalizability of the wave function of the
Universe and distinguishes the conformal frame of reference where the Hubble
law is caused by the alteration of the conformal dust mass.Comment: 10 pages, LaTe