This paper explores the usefulness of the ecology concept as an analytical framework for designing interactive technology in museums. We aim to describe and evaluate an ecological approach to understanding museums and to examine information and cultural ecologies as analytical tools for guiding the design of interactive systems. We focus on two related concepts of ecology, cultural ecology (Bell 2002) and information ecology (Nardi and O\u27Day 1999). Utilizing each of the two frameworks, we analyze observational and interview data we collected during the research for an ambient intelligent museum guide. We also discuss the design implications of our analysis. In this paper we found that an ecology framework is highly appropriate for representing the complexities of activities, relationships, technologies and people connected to museums. We also found the information
