We discuss possible variations of the effective gravitational constant with
length scale, predicted by most of alternative theories of gravity and unified
models of physical interactions. After a brief general exposition, we review in
more detail the predicted corrections to Newton's law of gravity in diverse
brane world models. We consider various configurations in 5 dimensions (flat,
de Sitter and AdS branes in Einstein and Einstein-Gauss-Bonnet theories, with
and without induced gravity and possible incomplete graviton localization), 5D
multi-brane systems and some models in higher dimensions. A common feature of
all models considered is the existence of corrections to Newton's law at small
radii comparable with the bulk characteristic length: at such radii, gravity on
the brane becomes effectively multidimensional. Many models contain superlight
perturbation modes, which modify gravity at large scale and may be important
for astrophysics and cosmology.Comment: Brief review, 16 pages, 92 references. Some description and
references adde