Research report on consumer behavior for Curbside Chronicle readers

Abstract

The Curbside Chronicle is a street paper serving Oklahoma City. By developing magazines and selling them at cost to vendors who then sell to consumers, they encourage the residents of Oklahoma City to interact and engage with a group of individuals commonly thought of as invisible in the public eye. One key drawback, however, is the difficulty which exists in evaluating the awareness, purchasing behaviors, and satisfaction of existing behaviors. This report seeks to highlight key takeaways from a study conducted in March of 2020 on existing Curbside Chronicle readers via a survey distributed both online and in text