Jung’s Drive Theory: Making the Move from Ideas to Action was a presentation delivered at the 11th Annual Conference of Research in Jung and Analytical Psychology

Grant, Ginger

SOURCE: Sheridan Scholarly Output Undergraduate Research Creative Excellence

Sheridan CollegeSOURCE: Sheridan Scholarly Output Undergraduate ResearchCreative ExcellenceFaculty Publications and Scholarship Pilon School of Business8-8-2012Jung’s Drive Theory: Making the Move from Ideasto ActionGinger GrantSheridan College, ginger.grant@sheridancollege.caFollow this and additional works at: http://source.sheridancollege.ca/pilon_publPart of the Business CommonsThis work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.This Conference Proceeding is brought to you for free and open access by the Pilon School of Business at SOURCE: Sheridan Scholarly OutputUndergraduate Research Creative Excellence. It has been accepted for inclusion in Faculty Publications and Scholarship by an authorized administratorof SOURCE: Sheridan Scholarly Output Undergraduate Research Creative Excellence. For more information, please contactsource@sheridancollege.ca.SOURCE CitationGrant, Ginger, "Jung’s Drive Theory: Making the Move from Ideas to Action" (2012). Faculty Publications and Scholarship. Paper 9.http://source.sheridancollege.ca/pilon_publ/9 TO: Jennifer Selig, PhD. Chair of the Program Committee Affect and Action:  Psyche in a Time of Crisis 11th Annual Conference of Research in Jung and Analytical Psychology Jungian Society for Scholarly Studies August 8-10, 2012 Bourbon Hotel, New Orleans, Louisiana, USA     JUNG’S DRIVE THEORY : Making the Move from Ideas to Action   SUBMITTED BY:   Ginger Grant, PhD. Marketing Professor Faculty of Business Sheridan Institute of Technology    and Advanced Learning 4180 Duke of York Blvd., Mississauga, Ontario  L5B 0G5  Canada Telephone:  1-905-845-9430 Extension 2564 Email: ginger.grant@sheridanc.on.ca    Presentation Format: Paper (20 minute presentation)    Technical Needs: Overhead projector (I will supply computer)     The construct of creativity continues to baffle scholars. And yet, in our current turbulent times, creativity becomes paramount as an economic driver.   Using a broad definition of creativity, to provide a corporate structure that is innovative and open to expansion is no less an artistic act than the creation of a symphony or a body of literature. Acts of creation have the power to touch people in ways that transcend verbal expression. In an organizational context, they have the potential to alter the environment whether locally, nationally, or even globally. As such, an act of creation has the potential to buffer change and, potentially, promote it.  Creativity as an applied force has the potential to capture and utilize both affect and action.  A corporate mythology is a creative pattern of ideas that may be brought to consciousness in order to function as the driving force of an organization. It is the organization’s continuing source of power and the engine that drives future sustainable growth.  In 1936, C. G. Jung presented an essay at Harvard University entitled “Psychological Factors Determining Human Behavior.” In the lecture, he outlined the skeleton of a psychological drive theory that proposed five instinctual drives (hunger, sexuality, activity, reflection and creativity) as the foundation of a healthy psyche.  Jung suggests that a psyche/body split is artificial, that “psyche is absolutely identical to the state of being alive.” As such, psyche can be examined from both a personal and organizational perspective that addresses the growing problem of failing organizations and the consequent demoralization in the workforce. Jung’s work is renowned for its complexity and inaccessibility so applying it to the corporate milieu of balance sheets and bottom lines is admittedly challenging but arguably urgently needed as a tool for transformation.   There is no better time for Jungian psychology to enter the world of business. Some business schools, such as Sheridan, are shifting to harness the power of creativity in support of design-driven innovation.  A powerful force is needed to revision the way we work. Utilizing Jung’s drive theory and its move towards the creative Psyche, this paper and presentation will outline how the psychological drives can assist our organizations to move ideas into action, and outline the current implementation into course development at the Faculty of Business at Sheridan.   

Jung’s Drive Theory: Making the Move from Ideas to Action

http://source.sheridancollege.ca/cgi/viewcontent.cgi?article=1008&context=pilon_publ

Jung’s Drive Theory: Making the Move from Ideas to Action

Abstract

Similar works

Full text

Available Versions

SOURCE: Sheridan Scholarly Output Undergraduate Research Creative Excellence