Webs often include variation in caliper or modulus of elasticity as a result of manufacturing variation. Light-weight nonwoven webs are especially prone to these issues because the variation is proportionally more, relative to the average modulus. It is proposed that the length scale variability in fiber orientation and most importantly mass density extends to the mechanical properties of the web, including the degree of orthotropy and Poisson's ratio (neckdown behavior). Finite element simulations show that materials exhibiting this kind of variability (in MD and CMD modulus, and Poisson's ratio), notably with nominally high and low regions alternating in the MD, leads to trough and wrinkle formation. Multiple simulations with varied material properties have led to a greater understanding of the mechanisms and conditions that cause these types of wrinkles