This study examined financial measures which are the determinants of systematic risk in the casino industry. Financial data was collected from 29 casinos in the U.S. in the period of 2002 through 2006 for the multiple regression analysis using annual data set as previous empirical studies. In addition, one-way ANOVA and independent samples t-tests were conducted with quarterly data from 32 U.S. casinos. In short, different casino managers in the different casino segments should use different financial strategies to reduce risk. Furthermore, casino investors should understand unique financial characteristics of different segments in the casino industry. In addition, casino managers should keep trying to attract customers with well-established plans and a wide range of activities to keep casinos from having a high-risk season.School of Hotel and Restaurant Administratio
