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论跨文化广告传播中的伦理问题——以杜嘉班纳“起筷吃饭”广告事件为例
Authors
李潇月
Publication date
10 April 2019
Publisher
Abstract
本文以意大利著名奢侈品牌杜嘉班纳"起筷吃饭"广告事件为例,首先借鉴波特的图式道德推理模式作为理论框架分析杜嘉班纳品牌在该事件中体现出的价值取向与文化伦理观,再用符号学方法对"起...国家社科基金项目“全球争议广告研究”资助(14BXW067
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Last time updated on 20/11/2020