A bibliometric analysis of the global branding literature and a research agenda

Authors: A Goldman
A Kumar
A Schuh
A Wright
A Özsomer
A Özsomer
A-R Ramos-Rodríguez
AA Alashban
AD Shocker
B Wernerfelt
BR Chabowski
Brian R Chabowski
BV Boze
CM Han
CR Taylor
CR Taylor
CV Dimofte
CV Dimofte
CW Park
CW Park
D Dyer
D Reader
D Sullivan
DA Aaker
DA Aaker
DA Aaker
DA Pitta
DB Holt
DJ Teece
DL Alden
DL Alden
DL Hoffman
E Hudak
E Martinez
EJ Arnould
F Guzmán
F Leclerc
G Balabanis
G Ger
G Tomas M Hult
GS Yip
H-J Park
I Schuiling
J Barney
J Quelch
J Whitelock
J-BEM Steenkamp
J-BEM Steenkamp
J-N Kapferer
JA Quelch
JF Hair Jr.
JG Klein
JJ Boddewyn
JK Johansson
JK Johansson
JL Aaker
KL Keller
KL Keller
KM Eisenhardt
L de Chernatony
L Zhou
LM Robinson
M Fischer
MA Akaka
MH Hsieh
MS Roth
MS Roth
MS Roth
MS Yadav
NM Iversen
QL Burrell
R Batra
R Burt
R Makadok
RD Alba
S Fournier
S Okazaki
S Samiee
S Singh
S Wasserman
Saeed Samiee
SC Jain
SM Leong
SP Douglas
SP Douglas
T Erdem
T Hutzschenreuter
T Levitt
T Matanda
TA Shimp
TS Kuhn
W Paisley
WS Torgerson
Y Strizhakova
Y Zhang
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Publisher: 'Springer Science and Business Media LLC'
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Last time updated on 17/11/2020