Chao, Wan-Zu

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San Jose State University

Marketing tools as factors in destination image formation

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San Jose State UniversitySJSU ScholarWorksMaster's Theses Master's Theses and Graduate Research2005Marketing tools as factors in destination imageformationWan-Zu ChaoSan Jose State UniversityFollow this and additional works at: https://scholarworks.sjsu.edu/etd_thesesThis Thesis is brought to you for free and open access by the Master's Theses and Graduate Research at SJSU ScholarWorks. It has been accepted forinclusion in Master's Theses by an authorized administrator of SJSU ScholarWorks. For more information, please contact scholarworks@sjsu.edu.Recommended CitationChao, Wan-Zu, "Marketing tools as factors in destination image formation" (2005). Master's Theses. 2821.DOI: https://doi.org/10.31979/etd.fdmq-ww9nhttps://scholarworks.sjsu.edu/etd_theses/2821

https://scholarworks.sjsu.edu/cgi/viewcontent.cgi?article=3817&amp;context=etd_theses

Marketing tools as factors in destination image formation

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