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A Study on the CSR Message Effects in Advertising Focusing on the Moderating Effects of Brand Consciousness
Authors
M. J. Barone
R. W. Belk
+33 more
C. B. Bhattacharya
T. J. Brown
A. B. Carroll
M. E. Drumwright
J. Klein
I. Maignan
A. McWilliams
S. Menon
L. A. Mohr
X. Nan
R. E. Petty
N. J. Rifon
S. Sen
S. Shim
J. M Sirgy
Sproles. G. B.
R. Varadarajan
Y. Yoon
고한준
김자경
김정현
나준희
박민영
박은아
유창조
윤각
윤각
이승희
임소연
정만수
주승남
한은경
황병일
Publication date
Publisher
'Korean Academic Society for Public Relations'
Doi
Cite
Abstract
Abstract is not available.
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info:doi/10.15814%2Fjpr.2013.1...
Last time updated on 12/11/2020