This study attempted to determine the attitudes of readers toward three Display .treatments (Headlines, Photographs and Type-faces) in the stillwater News-Press, and to determine the reading frequency of four kinds of News and non-News content carried by the NewsPress. The study also attempted to determine readers' attitudes toward the News-Press in general. It is hoped that the findings will be beneficial to the NewsPress management in future decision-making on the paper.Mass Communicatio
