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The Effect of Consumers’ Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action
Authors
Chang-Kyu Ahn
B. J. Babin
+21 more
R. P. Bagozzi
A. Chaudhuri
P. T. Jr. Costa
W. J. Havlena
E. C. Hirshman
Byoung-Ho Jin
W. A. Kamakura
Yun-Hwa Kim
Eun-Min Lee
C. Mathwick
A. A. Mitchell
M. L. Richins
R. A. Westbrook
V. A. Zeithaml
김은희
김현경
박일경
송무용
양회창
이경탁
최철재
Publication date
Publisher
'Korea Distribution Science Association'
Doi
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Abstract
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info:doi/10.15722%2Fjds.11.11....
Last time updated on 11/11/2020