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A Study on the Impact of Customer Equity on Customer Loyalty in the Korean Retail Industry: Mediation of Customer Satisfaction and Switching Costs
Authors
N Bendapudi
Robert C. Blattberg
+20 more
T. A. Burnham
J. Joseph, Jr. Cronin
A, S. Dick
C. Fornell
S. Ganesan
M. A. Jones
J. P. Lapierre
Hak-sik Lee
C. Mathwick
R. L. Oliver
R. L. Oliver
Ping. R. A.
R. T. Rust
N. Sharman
J. H. Steiger
김상현
김영택
김희경
조문제
한동균
Publication date
Publisher
'Korea Distribution Science Association'
Doi
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Abstract
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info:doi/10.15722%2Fjds.10.11....
Last time updated on 11/11/2020