Relationship building in nation branding: The central role of nation brand commitment
- Authors
- A Chaudhuri
- A Lepp
- A Payne
- AB Eisingerich
- B Axelsson
- B Yoo
- C Blain
- C Fornell
- C Moorman
- CA Kiesler
- CE Rusbult
- CE Rusbult
- CE Rusbult
- CE Rusbult
- CM Sousa
- D Byrne
- D Wan
- DA Aaker
- DA Griffith
- DA Griffith
- DW Cravens
- E Delgado-Ballester
- E Gummesson
- E Kemp
- EG Carmines
- F Li
- G Fullerton
- G Hankinson
- G Szondi
- G Warnaby
- GA Hankinson
- GH Hofstede
- GH Hofstede
- GH Hofstede
- GT Gundlach
- HC Triandis
- HG Barkema
- HR Markus
- J Rojas-Méndez
- JF Hair
- JL Lastovicka
- K Dinnie
- K Nuttavuthisit
- KA Bollen
- KR Cho
- KS Cook
- L Thompson
- Linwan Wu
- LJ Harrison-Walker
- LL Berry
- LT Hu
- M Barr
- M Fallahi
- M Fetscherin
- M Fetscherin
- M Forsgren
- M Kavaratzis
- MF Herz
- MS Clark
- N Boyacigiller
- N Domeisen
- N Srinivisan
- NE Stokburger-Sauer
- O Shenkar
- P Aggarwal
- P Trubisky
- PM Bentler
- PS Aulakh
- PWJ Verlegh
- PX Meschi
- RA Peterson
- RC Mayer
- RM Morgan
- S Agarwal
- S Anholt
- S Dwyer
- S Fournier
- S Ganesan
- S Herm
- S Kang
- S Raju
- SI Ng
- SJ Chang
- SL Basala
- SP Jaworski
- SS Andaleeb
- T Erdem
- T Yamagishi
- UM Dholakia
- V Mathew
- WJ Bilkey
- WJ Reinartz
- WW Chin
- Y Ekinci
- Y Fan
- Y Fan
- Y Sung
- Y Sung
- Publication date
- Publisher
- 'Springer Science and Business Media LLC'
- Doi