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Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
Authors
Arazy O
Cheng-Suang Heng
+3Â more
Heckman J
Khim-Yong Goh
Zhijie Lin
Publication date
1 March 2013
Publisher
'Institute for Operations Research and the Management Sciences (INFORMS)'
Doi
Cite
Abstract
10.1287/isre.1120.0469Information Systems Research24188-10
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info:doi/10.1287%2Fisre.1120.0...
Last time updated on 19/11/2020
ScholarBank@NUS
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oai:scholarbank.nus.edu.sg:106...
Last time updated on 09/11/2016