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Campaign management design based on segmentation by rank clusters
Authors
AE Eiben
B Wierenga
+26 more
C Chiu
C-L Chang
D Wettschereck
EWT Ngai
G Adomavicius
G McCorkell
GN Lance
GS Linoff
HA Elsalamony
J Paetz
JT Yao
K Wang
KJ Cios
L Arthur
LI Kuncheva
M Grbovic
MF Akhtar
ML Zhang
R Shaw
RM Elawady
S Bhattacharyya
S Bhattacharyya
S Cost
S García
TM Cover
W Hasperué
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'Springer Science and Business Media LLC'
Doi
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info:doi/10.1057%2Fjma.2015.16
Last time updated on 08/11/2020