In this study, it is aimed to investigate the relationship between investor’s attention measured
by SVI (Google Search Volume Index) and both stock return and trading volume of the banks listed
in Borsa İstanbul for the period 2010-2018. For this purpose, together with “bank name stock”, “bank
name stock market”, “banks’ BIST code” keyword search volumes, “Total GAT” which is the sum of
the each independent search volume index has been taken as independent variables while stock returns
and trading volume are used as dependent variables. As a result of the panel data analysis, a statistically
significant and positive relationship has been found between stock return and the “banks’ BIST code”,
while no significant relationship has been found between other independent variables and the stock
return. In addition, while there exists a statistically significant and positive relationship between each
of the independent variables namely “bank name stock market”, “banks’ BIST code”, “total GAT” and
our other dependent variable, trading volume, there is no statistically significant relationship between
“bank name stock” variable and trading volume. The results of this research are generally supported
by Merton (1987) Investor Recognition Hypothesis and Barber and Odean (2008) Price Pressure
Hypothesis
