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A Study on the Antecedents of Perceived Brand Globalness and Perceived Brand Localness and the Effect on Purchase Likelihood
Authors
J. L Aaker
D. L Alden
+71 more
J. C Anderson
M. J Arnold
E Arnould
Y Atsmon
B. J Babin
Tae-Hyun Baek
R Batra
R Batra
W. O Bearden
J. C Biesanz
M Cant
J. M Carpenter
H. H Chang
A Chaudhuri
C. M Chiu
J. A Conger
C. S Craig
V Davvetas
C. V Dimofte
C. V Dimofte
R. J Donovan
T Erdem
C Fornell
G Ger
G Ger
K Grayson
G Halkias
Choong-Min Han
A. F Hayes
A. F Hayes
E. C Hirschman
M. B Holbrook
D. B Holt
D. B Holt
J Ilieva
V Jain
In-Sik Jung
J. N Kapferer
K. L Keller
E. A. C Lim
A Lindgreen
H. W Marsh
Mathwick,
A Ozsomer
A Ozsomer
P. M Podsakoff
K. J Preacher
K. J Preacher
Kisang Ryu
S Samiee
S Samiee
A Sarkar
I Schuiling
S. H Schwartz
P Sharma
E Siemsen
I Sinha
J Smith Maguire
J. B. E Steenkamp
J. C Sweeney
B Swoboda
R. C White
R. B Woodruff
Yan-Jie Zhang
김상훈
김준환
박원우
이형택
전종우
최철재
한충민
Publication date
Publisher
'Korea Research Academy of Distribution and Management'
Doi
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info:doi/10.17961%2Fjdmr.19.5....
Last time updated on 07/11/2020