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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Authors
A Bandura
A Todorov
+41 more
AH Tangari
B Latane
CS Trimble
CT Chang
D Han
Debra Z. Basil
DZ Basil
E Bigné-Alcañiz
EW Stuart
F Farache
G Grolleau
H Lee
HJ Keselman
IE Berger
J Cotte
J Lee
J Pracejus
JA Roberts
JD Patel
Jeff Wiebe
K Fujita
K White
K Witte
K Witte
M Berglind
M Galan-Ladero
M Runté
Mary Runté
N Liberman
PS Ellen
R MacDonnell
S Chandran
S Ghosh
S Grau
S Ponte
TC Kinnear
WB Dodds
WW Wymer Jr
WW Wymer Jr
Y Trope
Y Trope
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi
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Abstract
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info:doi/10.1007%2Fs12208-016-...
Last time updated on 07/11/2020