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Psychological distance and perceived consumer effectiveness in a cause-related marketing context

Authors
  1. A Bandura
  2. A Todorov
  3. AH Tangari
  4. B Latane
  5. CS Trimble
  6. CT Chang
  7. D Han
  8. Debra Z. Basil
  9. DZ Basil
  10. E Bigné-Alcañiz
  11. EW Stuart
  12. F Farache
  13. G Grolleau
  14. H Lee
  15. HJ Keselman
  16. IE Berger
  17. J Cotte
  18. J Lee
  19. J Pracejus
  20. JA Roberts
  21. JD Patel
  22. Jeff Wiebe
  23. K Fujita
  24. K White
  25. K Witte
  26. K Witte
  27. M Berglind
  28. M Galan-Ladero
  29. M Runté
  30. Mary Runté
  31. N Liberman
  32. PS Ellen
  33. R MacDonnell
  34. S Chandran
  35. S Ghosh
  36. S Grau
  37. S Ponte
  38. TC Kinnear
  39. WB Dodds
  40. WW Wymer Jr
  41. WW Wymer Jr
  42. Y Trope
  43. Y Trope
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi

    Abstract

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      oaiinfo:doi/10.1007%2Fs12208-016-...
      Last time updated on 07/11/2020

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