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Ein Discrete Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Authors
G J Tellis
H Diller
+13 more
H Diller
H Hruschka
J H Parfitt
J Jacoby
J N Sheth
K L Ailawadi
M T Copeland
N J Vilcassim
P M Guadagni
P Papatla
P S Fader
R E Bucklin
S Gupta
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'Springer Science and Business Media LLC'
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info:doi/10.1007%2Fbf03372680
Last time updated on 07/11/2020
