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An Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands
Authors
D. W. Cho
K. M. Eisenhardt
+33 more
M. Gabrielsson
S. Hoeffler
J. Huck
K. S. Kim
M. S. Kim
F. B. Krake
K. G. Lee
R. Luostarinen
P. P. McDougall
B. Merrilees
S. J. Oh
C. E. Park
K. S. Park
M. S. Seo
M. Spence
김귀곤
김귀옥
김상지
김형석
박상문
박억두
박철
박태경
배준우
윤기창
윤현덕
이성봉
이재원
이재은
정도영
정민지
정인식
최순권
Publication date
Publisher
'The Korean Society of Business Venturing'
Doi
Cite
Abstract
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info:doi/10.16972%2Fapjbve.10....
Last time updated on 07/11/2020