Alsultany E

Bandele RM

Coombs WT

De Moya M

Edwards L

Garcia JA

Gitlin T

Grossmann M

Grunig L

Heath RL

Holtzhausen DR

Jordan T

Koopmans R

Moore LN

Rosenblum G

Saffer AJ

Sekayi DN

Sriramesh K

Taylor M

 This essay proposes a research agenda for exploring public relations’ role in ethnic advocacy and activism, as a way to build the field’s knowledge of ethnic public relations. To highlight the potential contribution of public relations to ethnic organizations, and to describe the particular challenges that ethnic public relations faces in societies that sometimes marginalize ethnic groups and issues, this article describes two advocacy efforts by Latino-serving organizations, one in favor of immigration reform and the other in response to the offensive statements against Mexican immigrants stated by politician and entrepreneur Donald Trump. Additionally, the authors propose a research agenda for exploring how public relations is used by ethnic organizations to advance their goals. </jats:p

Maria De Moya

Vanessa Bravo

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Public Relations Inquiry

The role of public relations in ethnic advocacy and activism: A proposed research agenda

The role of public relations in ethnic advocacy and activism: A proposed research agenda

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