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Discriminant Analytic Approach to Usage of Mobile Telecommunication Services through Service Quality, Relationship Quality, and Technology Acceptance
Authors
R. Agarwal
I. Ajzen
+49 more
J. C. Anderson
R. P. Bagozzi
J. G. Barnes
D. Bejou
R. Bennett
A. Caruana
J. J. Jr. Cronin
L. A. Crosby
F. D. Davis
F. R. Dwyer
C. Fornell
T. W. Gruen
C. Grönroos
T. Hennig-Thurau
M. D. Johnson
T. O. Jones
D. McClosky
R. M. Morgan
L. O'Malley
R. L. Oliver
R. L. Oliver
R. W. Palmatier
Parasuraman A.
D. Pepper
Porter C. E.
K. Roberts
M. A. Robledo
J. Schepers
S. J. Simon
J. E. Swan
S. Taylor
R. K. Teas
W. Ulaga
V. Venkatesh
A. Wong
K. de Wulf
V. A. Zeithaml
김상현
김호영
손영화
송윤헌
양병화
이유재
이학식
조광행
최순화
최승일
최인혁
최철재
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
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info:doi/10.21074%2Fkjlcap.201...
Last time updated on 05/11/2020