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Effects of Cause-Related Marketing Message on Product Evaluation: Moderating effects of Ad Appeals and regularly focus
Authors
Jennifer Aaker
Jennifer L Aaker
+52 more
Adaval,Rashmi
Barone J.
K. Becker-Olsen
Peggy Simcic Brønn
Joseph Cesario
Pierre Chandon
Chun-Tuan Chang
Chernev,Alexander
Chingching,Chang
Ellen Crowe
Ravi Dhar
Julia A Edell
Edwards,Kari
Gill,Tripat
Stacy Landreth Grau
Stacy Landreth Grau
Vered Halamish
Susan E Heckler
Paul M. Herr
E. Tory Higgins
Higgins,E.Tory
J. S Johar
Amna Kirmani
Donald R. Lichtenstein
Joan Meyers-Levy
David J Moore
Yigang Pan
Jean Perrien
John W Pracejus
J. G Quinn
John K. Ross III
Ruth,Julie A
Sankar Sen
Sharon Shavitt
Henrik Sjödin
Scott M Smith
Douglas M Stayman
Michael Strahilevitz
Margaret A Stroup
P. Rajan Varadarajan
Alex Wang
Deborah J Webb
Zhang,Yong
Paschalina Ziamou
김경민
박세훈
신소현
양윤
예종석
오만덕
윤여선
조형오
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
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Abstract
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info:doi/10.21074%2Fkjlcap.201...
Last time updated on 05/11/2020