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Exploring the Effects of Emoticons in Twitter-based Marketing Communication
Authors
P. Aula
J. D. Barsky
+41 more
. L. L. Berry
J. J. Brakus
R. K. Chandy
A. Chaudhuri
S. J. Cliffe
D. Cyr
D. Derks
S. A. Eroglu
A. M. Fiore
D. R. Fortin
J. Fulk
D. Gefen
C. Gentile
K. Hassanein
D. L. Hoffman
M. B. Holbrook
A. H. Huang
T. A. Jibril
J. H. Kietzmann
P. Klaus
T. T. Luor
W. Macias
C. Meyer
S. Murugesan
J. W. Newman
R. L. Oliver
L. Qiu
M. Sicilia
W. S. Tsai
L. C. Wang
B. Yoo
M. E. Zaglia
류주연
박현구
유병관
이경렬
이유재
이은선
이재신
이희정
최지은
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
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Abstract
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info:doi/10.21074%2Fkjlcap.201...
Last time updated on 05/11/2020