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The Effect of Human Brand Characteristics of Customer Service Employees on Brand Attitude

Authors
  1. J. L. Aaker
  2. D. Barclay
  3. N. Bendapudi
  4. N. Bendapudi
  5. L. L. Berry
  6. L. A. Bettencourt
  7. M. Jo. Bitner
  8. D. S. Cermak
  9. K. W. Chan
  10. J., H. Choi
  11. A. G. Close
  12. B. Cova
  13. L. A. Crosby
  14. D. H. Dean
  15. W. B. Dodds
  16. F. R. Dwyer
  17. A. F. Firat
  18. G. J. Fletcher
  19. S. Fournier
  20. S. Ganesan
  21. D. Grace
  22. R. Larsson
  23. C. H. Lovelock
  24. C. H. Lovelock
  25. V. P. Magnini
  26. K. I. Miller
  27. R. W. Palmatier
  28. A. Parasuraman
  29. A. F. Payne
  30. R. A. Peterson
  31. C. K. Prahalad
  32. V. P. Rindova
  33. J. N. Sheth
  34. J. J. Sierra
  35. M. R. Solomon
  36. M. Thomson
  37. S. L. Vargo
  38. M. Wang
  39. 강명수
  40. 김문태
  41. 김병재
  42. 김성섭
  43. 김윤환
  44. 박미영
  45. 박은아
  46. 서문식
  47. 서창적
  48. 안은정
  49. 안진우
  50. 안진우
  51. 안진우
  52. 양석준
  53. 윤만희
  54. 윤선영
  55. 이유재
  56. 조경섭
  57. 최우리
  58. 한상린
Publication date
Publisher
'Daehan Academy of Management Information Systems'
Doi

    Abstract

    Abstract is not available.

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      Last time updated on 04/11/2020

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