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The Effect of Human Brand Characteristics of Customer Service Employees on Brand Attitude
Authors
J. L. Aaker
D. Barclay
+56 more
N. Bendapudi
N. Bendapudi
L. L. Berry
L. A. Bettencourt
M. Jo. Bitner
D. S. Cermak
K. W. Chan
J., H. Choi
A. G. Close
B. Cova
L. A. Crosby
D. H. Dean
W. B. Dodds
F. R. Dwyer
A. F. Firat
G. J. Fletcher
S. Fournier
S. Ganesan
D. Grace
R. Larsson
C. H. Lovelock
C. H. Lovelock
V. P. Magnini
K. I. Miller
R. W. Palmatier
A. Parasuraman
A. F. Payne
R. A. Peterson
C. K. Prahalad
V. P. Rindova
J. N. Sheth
J. J. Sierra
M. R. Solomon
M. Thomson
S. L. Vargo
M. Wang
강명수
김문태
김병재
김성섭
김윤환
박미영
박은아
서문식
서창적
안은정
안진우
안진우
안진우
양석준
윤만희
윤선영
이유재
조경섭
최우리
한상린
Publication date
Publisher
'Daehan Academy of Management Information Systems'
Doi
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Abstract
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info:doi/10.29214%2Fdamis.2017...
Last time updated on 04/11/2020