Master's Project (M.A.) University of Alaska Fairbanks, 2018This project proposal outlines the necessity and importance of emergency public relations during a crisis situation for the Tanana Valley State Fair. It articulates what an organization can expect when it is not prepared to address communications during a crisis situation. This project proposal is a recommendation for management of the Tanana Valley State Fair for an effective Public Relations Crisis Communication Plan, as well as a personnel training program to address the current lack of a formal plan. The project also presents a literature review on the issue of crisis public relations and its application to the Tanana Valley State Fair. In addition, it describes the methodology employed in the development of the Public Relations Crisis Communication Plan. The training progam and its supporting materials for the training sessions, along with a media relations plan, have been developed based on the research discovered in public relations crisis communication. The construction of the training program is born by studies on prepatory data and its effects on human preformance during stressful situations. As a result of this research, the proposed project on a Public Relations Crisis Communication Plan and training program have been developed for the Tanana Valley State Fair
