This strategic agreement shows a diagram of business portrayal, exercises and objectives inside three years anticipating business period

Our mission is to sell a socks that can make customers feel comfort when wear it in a long time

The customers that we target are kids, teenagers, and adult. Our product comes with various size from small to large

Khirulanuar, Muhammad Shahrul Haikal

Marhalim, Aqilah Nur Hazirah

Mohamad Rozi, Muhammad Waliuddin Faiz

Mohd Azi, Muhammad Syazwan

Mohd Rahim, Muhammad Faiezzam

English

Universiti Teknologi MARA Institutional Repository

 
 
FACULTY OF ELECTRICAL ENGINEERING 
DIPLOMA IN ELECTRICAL ENGINEERING POWER (EE112) 
J4EE1124B1 
 
 
 
FUNDAMENTALS OF ENTREPRENUERSHIP 
ENT 300 
 
 
DE’VILLA VENTURES  
G-SOCKS 
 
 
PREPARED FOR: 
 
ENCIK AHMAD NUR MISUARI BIN IBRAHIM 
 
 
PREPARED BY: 
 
 
MUHAMMAD SYAZWAN BIN MOHD AZI 2017227532 
MUHAMMAD WALIUDDIN FAIZ BIN MOHAMAD ROZI 2017227674 
MUHAMMAD SHAHRUL HAIKAL BIN KHIRULANUAR 2017227288 
MUHAMMAD FAIEZZAM BIN MOHD RAHIM 2017227412 
AQILAH NUR HAZIRAH BINTI MARHALIM 2017227264 
 
 
 
 
 
 
 ACKNOWLEDGEMENT 
 
First of all, we would like to say Alhamdulillah and all praise to Allah S.W.T for giving 
us the opportunity to finish this business plan successfully. With the guide from Him, we are 
able to complete this business plan on the time that had been given. With the strength He 
provide us, we are able to find the materials and information needed to finish this project. 
Secondly, we would like to express our never ending gratitude to out beloved lecturer 
of Fundamental of Entrepreneur (ENT300), Encik Ahmad Nur Misuari bin Ibrahim for 
everything he has taught us. His dedication in providing us with knowledge on becoming a 
successful entrepreneur has helped us to completet his business plan on time. She had taught 
us on how to solve problem regarding entrepreneurship and always giding us advices in finding 
suitable materials and information for this project. 
In addition, we would like to thank all our classmate (J4EE1124B1) for always helping 
us out. We ould like to thank them for their opinions, ideas and information that hey provide 
us in order to complete this business plan. 
Last but not least, a special thanks to each of our group members, Muhammad Syazwan, 
Aqilah Nur Hazirah, Muhammad Faiezzam, Muhammad Waliuddin and Muhammad Shahrul 
Haikal for the time and effort they have put in to complete this business plan. For every 
difficulties we faced, we supported and helped each other in solving the problems. Our only 
goal is to complete this business plan right on time with the correct context. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 EXECUTIVE SUMMARY 
 
This strategic agreement shows a diagram of business portrayal, exercises and objectives inside 
three years anticipating business period. De’Villa Ventures start up the business at Jalan Masai 
Lama, Bandar Seri Alam, 81750 Masai Johor, Malaysia. Our mission is to sell a socks that can 
make customers feel comfort when wear it in a long time. To make this business happen, 
De’Villa Ventures operating at office hour which is 9.00 am. until 9.00 pm. The customers that 
we target are kids, teenagers, and adult. Our product comes with various size from small to 
large. 
De’Villa Ventures aims to get 10% of market share among competitors Adidas, Soxworld, and 
Uniqlo with forecast sales of RM 24,345. average monthly and it would generate about RM 
292,145 sales revenue in the first year. The business will experience 5% and 10% increment in 
sales revenue and working capital for second and third year of business.
1. INTRODUCTION .............................................................................................................. 12 
1.0 NAME OF THE BUSINESS ......................................................................................... 13 
1.1 NATURE OF BUSINESS ............................................................................................. 13 
1.2 INDUSTRY PROFILE .................................................................................................. 13 
1.3 LOCATION OF THE BUSINESS ................................................................................ 13 
1.4 DATE OF BUSINESS COMMENCEMENT ................................................................ 13 
1.5 FACTOR IN SELECTING THE PROPOSE BUSINESS ............................................. 13 
1.6 FUTURE PROSPECTS OF THE BUSINESS .............................................................. 13 
2. PURPOSE ........................................................................................................................... 14 
3. BUSINESS BACKGROUND ............................................................................................. 16 
3.1 VISION .......................................................................................................................... 17 
3.2 MISSION ....................................................................................................................... 17 
3.3 ORGANIZATIONAL CHART ..................................................................................... 18 
3.4 LOGO ............................................................................................................................ 19 
4. PARTNERSHIPS BACKGROUND ................................................................................... 20 
4.1 GENERAL MANAGER ................................................................................................ 21 
4.2 ADMINISTRATION MANAGER ................................................................................ 22 
4.3 MARKETING MANAGER .......................................................................................... 23 
4.4 OPERATION MANAGER ............................................................................................ 24 
4.5 FINANCIAL MANAGER ............................................................................................. 25 
5. LOCATION OF THE BUSINESS ...................................................................................... 26 
6. MARKETING PLAN ......................................................................................................... 29 
6.1 MARKETING OBJECTIVE ......................................................................................... 29 
6.2 INTRODUCTION ......................................................................................................... 29 
6.3 DETERMINING PRODUCT OR SERVICE ................................................................ 30 
6.4 MARKETABILITY OF PRODUCT OR SERVICE ..................................................... 31 
6.5 TARGET MARKET ...................................................................................................... 32 
6.6 COMPETITION ............................................................................................................ 36 
6.7 SALES FORECAST ...................................................................................................... 37 
6.8 MARKETING STRATEGY .......................................................................................... 41 
6.9.2 PRICING STRATEGY ........................................................................................................ 42 
6.9 MARKETING PERSONNEL ..................................................................................... 44 
6.10 MARKETING BUDGET ............................................................................................ 45 
7.0 OPERATIONAL PLAN ................................................................................................... 47 
7.1 INTRODUCTION ......................................................................................................... 47 
7.2 PROCESS PLANNING ................................................................................................. 48 
7.3 MATERIALS PLANNING ........................................................................................... 50 
7.4 MACHINE AND EQUIPMENTS PLANNING SCHEDULE ...................................... 52 
7.4.2 MAINTENANCE OF MACHINES .................................................................................... 53 
7.5 PRODUCTION PLANNING ...................................................................................... 54 
7.6 OPERATIONAL LAYOUT .......................................................................................... 55 
7.7 MANPOWER PLANNING ........................................................................................... 56 
7.8 OVERHEADS REQUIREMENT .................................................................................. 57 
7.9 LOCATION PLAN ........................................................................................................ 58 
7.10 OPERATION AND BUSINESS HOURS ................................................................... 59 
7.11 LICENSES, PERMIT AND REGULATION .............................................................. 60 
7.12 IMPLEMENTATION/ OPERATIONAL BUDGET ................................................... 61 
7. 13 IMPLEMENTATION SCHEDULE ........................................................................... 62 
8 ADMINISTRATION PLAN ................................................................................................ 64 
8.1 INTRODUCTION ......................................................................................................... 64 
8.2 VISION .......................................................................................................................... 64 
8.3 MISSION ....................................................................................................................... 64 
8.4 BUSINESS OBJECTIVES ............................................................................................ 65 
8.5 ORGANIZATION CHART ........................................................................................... 66 
 


De’villa ventures : G-socks / Muhammad Syazwan Mohd Azi... [et al.]

http://ir.uitm.edu.my/id/eprint/35544/1/35544.pdf

De’villa ventures : G-socks / Muhammad Syazwan Mohd Azi... [et al.]

Abstract

Similar works

Full text

Available Versions

Universiti Teknologi MARA Institutional Repository