We have measured the relative strength ϵdd of the magnetic
dipole-dipole interaction compared to the contact interaction in a chromium
Bose-Einstein condensate. We analyze the asymptotic velocities of expansion of
a dipolar chromium BEC with different orientations of the atomic magnetic
dipole moments. By comparing them with numerical solutions of the hydrodynamic
equations for dipolar condensates, we are able to determine ϵdd=0.159±0.034 with high accuracy. Since the absolute strength of the
dipole-dipole interaction is known exactly, the relative strength of the
dipoledipole interaction can be used to determine the s-wave scattering length
a=5.08±1.06⋅10−9m=96±20a0 of 52Cr. This is fully consistent
with our previous measurements on the basis of Feshbach resonances